An exclusive monthly bi-lingual (Hindi & English) inflight magazine of Air India, seeks to be the strong bond between the legacy brand, Air India, and it’s passengers. The magazine is an amalgamation of the best in the fields of travel (domestic & international), food, fashion & lifestyle, industry, wellness, Bollywood, Indian rituals & traditions, economic development, etc; which helps boost tourism and project India as the global power, not just economic power but also a soft power. In addition to these, it includes passenger related information on Air India, networks and inflight entertainment. It is much appreciated for its editorial content and keeps the fliers from various segments and with varied tastes engaged when on board.