Please read this Privacy Policy carefully. If you are visiting a Fairplay Media website or accessing any of Fairplay Media’s services, such as, but not limited to, playing one of Fairplay Media’s games and/or applications, (collectively ‘the Fairplay Media Service’) you indicate your agreement to our use of your personal information as set out in this Privacy Policy. The term ‘personal information’ refers to information which identifies, or is capable of identifying, you as an individual.

This Privacy Policy covers the Fairplay Media Service only and forms part of the terms and conditions of the Fairplay Media Service. Please be aware that Fairplay Media cannot be held responsible for the privacy of any information which you provide to any website or application operated by a third party accessed via a link from the Fairplay Media Service. In such cases, the privacy policy of such third party website or application shall apply.

If you play Fairplay Media games on your mobile device, we will collect mobile device identifiers, including MAC address and IP address. In certain games we will create and assign to your device an identifier that is similar to an account number. We may collect the name you have associated with your mobile device, device type, mobile telephone number, country and any other information that you choose to provide, such as your user name, character name, geo-location or email address. We may also access your contacts to enable you to invite friends to join you in the Fairplay Media Service. We will also collect usage statistics about your interactions with the Fairplay Media Service. If you purchase a licence to use in-game virtual tokens or currency directly from Fairplay Media, we will collect the billing and financial information necessary to process the transaction.

We may ask you for personal information if you take part in certain activities on our websites or games that give you the opportunity to communicate or share information not just with Fairplay Media, but also with other users of the Fairplay Media Service. These activities include, but are not limited to, (i) chatroom facilities where you can chat with other users (ii) player forums and message boards (iii) sending private invitations or messages to other users (iv) posting content and (v) posting public comments to other users’ profiles. Fairplay Media may record and store archives of these communications on Fairplay Media’s servers to protect our users and Fairplay Media’s rights and property in connection with the Fairplay Media Service. You acknowledge and consent to the recording and storage of such communications for these purposes.

During the course of your use of the Fairplay Media Service, we also collect various anonymous information relating to your use, including your internet address and information relating to the type and version of your internet browser. Fairplay Media collects this information to allow us to monitor your use of the Fairplay Media Service, to personalise the Fairplay Media Services to your preferences and, when aggregated with information collected from other users, so that Fairplay Media can improve the quality of the Fairplay Media Service. Fairplay Media may use ‘cookies’ to enhance your enjoyment of Fairplay Media websites. If your browser permits it, you may set your computer to reject Fairplay Media’s cookies although this may affect the quality of your visit to the websites.

One important use of your personal information is communication. If you have provided your email address to Fairplay Media, we will use it to respond to (i) customer support enquiries and (ii) keep you informed of any of your in-game activity. The information we collect is also used by us to market new Fairplay Media games, offers and services and/or third party products and services, subject to the choices you make about this. We may send you promotional email and/or SMS messages directly or in partnership with parties other than Fairplay Media. Each promotional message will generally offer recipients choices about receiving additional promotional messages.

We may sometimes ask other companies to provide any of the above services on our behalf and if we do this we will share your personal information with them for this purpose. These companies can only process this information according to the instructions we give them.

If you wish to check the details Fairplay Media holds about you, you should contact us as detailed on the website. An official fee may be payable.

If you believe that any of the information Fairplay Media holds about you to be incorrect or incomplete, please notify us by contacting us. Any information discovered to be incorrect or incomplete will be updated as soon as possible following Fairplay Media’s receipt of notification.